ecobasa

Kunden

  Sustainable communities and projects

  Travelers; volunteers and seekers of alternative ways of living

  Platform

  Social Media

  Newsletter

  Consulting

  Blog

Wer sind Ihre Kunden? Gibt es Schlüsselkunden?

1. Sustainable communities and projects: Intentional communities, permaculture projects, transition towns

2. Travelers, volunteers and seekers of alternative ways of living

Welche Kundensegmente sollen bedient werden? Beschreiben Sie ihre Zielgruppe so genau wie möglich!

1. Sustainable communities and projects: Intentional communities, permaculture projects, transition towns
These pioneers of change want to be self-sustainable (as much as possible) and receive qualified support. As they are often not financially sustainable and their members have to work outside of the community, they are ready to experiment with gift-economy and its solutions.
They also need more outreach for their projects, events and educational offers.

2. Travelers, volunteers and seekers of alternative ways of living
This group consists mainly of middle class "nine-to-five" working people. Probably they have no children, yet, or small children. They are dissatisfied with the way they live and the way society goes. They are worried about climate change and shop organically.
They want to make a difference to live more sustainable and are in search of alternative education how to do this: information, consulting and workshops.
They are interested in traveling through community projects, having a time-out in nature with healthy food and social programme. They want to try out and experience alternative ways of living and learn in practice. They are also interested in working with gift-economy and building this network with us.

Über welche Kommunikations- und Vertriebskanäle soll die Kundenbeziehung gestaltet werden?

1. Platform: We interact with members on the ecobasa platform in several groups. Users have also the possibility to interact with each other.
2. Newsletter: We interact with members on the ecobasa platform in several groups. Users have also the possibility to interact with each other.
3. Events: Networking meetings, gift-events, workshops and trainings
4. Social Media: We focus on Facebook but also use Google+ and youtube
5. Consulting: As an extra service, we will have a section on the website where we inform about trainers in our network who can offer consultancy on a gift-economy basis.
6. Personal assistance: For questions regarding the platform we offer personal assistance via telephone, email or in person.
7. Blog: We share our experiences from different events, travels and communities in the ecobasa blog, where every user can contribute.
8. External Media: Radio, Magazines, Newspaper, Blogs.
We are constantly present in Oya Magazine which is read specifically by our target group.

Welche Bedeutung hat Nachhaltigkeit für Ihre Kunden jetzt und voraussichtlich in der Zukunft?

Sustainability has a high value for both customer segments.
Community projects want to be self-sustainable as much as possible - this being one of the reasons they decided to live off-grid. They already made profound changes in their life, because sustainablity is their highest goal.
They are very aware of the advantages this brings and are highly motivated to invest time and energy on a short- or long-term in order to accomplish this.

Travelers, volunteers and people interested in sustainable lifestyles are giving sustainability a great importance and are making it more and more a priority in their life.

Wie lassen sich nachhaltige Aspekte des Geschäftsmodells vorteilhaft kommunizieren?

We think it is important to communicate how we work in this organization sustainably to establish this network. So people can develop a trustful relationship to the organizing team and support us also with donations.
We need to show that the work we do is sustainable and that donations are a good investment into building the structures we want to create.
We are trying to get non-profit status (Gemeinnützigkeit) in Germany, but it doesn't seem to be possible with the current law. Gift-economy and running websites is not officially charitable yet.
It is one of our highest priorities to find a legal body that is able to reflect our sustainability aspects.
We could do a GWÖ Bilanzierung (economy for the common good) in the future. We need to have a stable team with paid jobs, because the process is time and work intensive and needs stable structures to be evaluated.

All the other aspects of sustainability are well communicated everywhere with pictures and texts, because they are basically what we advertise: sustainable ways of living.

Mehr Informationen gibt es auf start-green.net, dem Portal für die Grüne Gründerszene!